IshitaArora
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Building pixel-perfect, performant web experiences with modern technologies. Passionate about scalable architecture and intuitive user interfaces.
About Me
Crafting digital experiences that matter
I am a Software Development Engineer with extensive experience in frontend software development, specializing in React JS, JavaScript, Next Js, TypeScript, and various modern technologies.
I have a proven track record of delivering complex projects while enhancing user experience, building modular and responsive designs, and maintaining high coding standards. My commitment to building innovative solutions has driven successful product outcomes.
Experience
Where I've Worked
Software Development Engineer
Tech-driven auto marketplace enabling users to seamlessly buy, sell, and finance vehicles with end-to-end digital solutions.
- Owned end-to-end development and maintenance of four key user-facing panels, improving lead management workflows and business insights through scalable architecture.
- Contributed significantly to the company's Design Language System (DLS), building reusable, type-safe components using Storybook and TypeScript to standardize UI across applications.
- Revamped consumer-facing landing pages with SEO best practices and Core Web Vitals optimization, improving search visibility and page performance.
- Led the redesign of a call center panel, optimizing lead management workflows and increasing lead-to-appointment conversion rate by 15%.
- Collaborated with product stakeholders to implement Google Analytics event tracking across key user journeys, enabling accurate funnel analysis.
- Designed and owned the CarTruth analytics panel, enabling data-driven vehicle loan decision-making and improving loan lead quality.
- Integrated Google Maps and Ola Maps SDKs to implement real-time location-based features across platforms.
- Spearheaded frontend platformization: designed SDK-based modular architecture for 3 apps, enhancing reusable flows.
Projects
Things I've Built
A platform designed to interact with various LLMs (OpenAI, Anthropic, Mistral, Groq, Google Gen AI, xAI, DeepSeek) through API keys in a single, unified interface. Developed as a personal project with colleagues, now boasting over 100 active users.
FIFO
Jun 2022 — Jul 2023A blogging platform built to explore insights about D2C businesses, offering users real-time interactions and scalable infrastructure.
Glue
Jul 2023 — Jul 2024Developed an app to create fan pages with AI-generated videos and rewards to engage customers at Glue Labs.
Shopify Review App
Aug 2023A Shopify application that helps customers better understand products by collecting reviews. Led a team of four as the sole frontend developer.
AI-Powered Shopify Dashboard
2024AI-powered Reflex-based dashboard for generating and managing pages in Shopify stores. Provides a user-friendly interface for store owners to streamline their operations.
Skills
My Tech Stack
Languages
Frontend
Backend
Tools & DevOps
Achievements
Milestones & Impact
Hackathon Winner
Secured first place in a company-wide hackathon, serving as the only frontend developer on a team of five.
Project Ownership
Led the development of 4 key user-facing panels, improving lead management workflows and business insights through scalable architecture.
Technical Hiring
Conducted 15+ technical interviews, aiding in the successful hiring of frontend developers.
Frontend Architecture
Contributed to and led frontend architecture for platformizing three products with a common design system language.
Extensive Code Migration
Migrated component library from Kendo UI to CARS24's design language system (DLS) using custom MCP server tooling.
+15% Conversion Rate
Led the redesign of a call center panel, optimizing lead management workflows and increasing lead-to-appointment conversion rate by 15%.
Education
Academic Background
Bachelor of Technology
Computer Science Engineering
Contact
Let's Work Together
I'm open to full-time roles, freelance projects, and interesting collaborations. Feel free to reach out — I'd love to connect!